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Sellers – why getting your interiors right can make all the difference

When it comes to selling a home, you want your home to appeal to the widest possible pool of buyers. And, according to new research from interior experts Hammonds Furniture, how you decorate the inside of your home could have a big impact on its eventual sales price.

While interior design is often highly personal, and everyone has their own unique tastes, there are certain things that the research revealed will put prospective buyers off.

The survey found that two out of five (40%) Brits say finding a property that is decorated in a way they like is a top priority when searching for their dream home.

Intriguingly, the research revealed that interior style is actually more important to men than women when looking to purchase a property, with nearly half of men (46%) deeming it to be an important house hunting element, in contrast to 36% of women. 

The survey of 2,000 UK adults also questioned participants on just how much more (or less) over the asking price they would be prepared to offer for a home decorated in different popular interior design styles. 

A minimalist approach proves most attractive 

Characterised by white walls, clean lines and limited clutter, the minimalist style won out as most popular among house hunters, with the average person claiming they’d be happy to offer £3,600 more than the asking price for a home with this look.

Minimalism is the most popular interior trend on TikTok, boasting 327.5 million hashtag views, and comfortably ahead of maximalism, boho décor or mid-century modern.  

Some 11% of those surveyed said they would offer up to £5,000 above the asking price for a minimalist home, with the style even more popular among Generation Z. In all, 12% of 18–24-year-olds said they would offer up to £10,000 over the asking price for a home that was decorated in a minimalist style. 

Farmhouse décor, another simple and clean interior style, and Scandinavian interior design – famed for its minimalism, simplicity, neutral colours and natural materials - also proved to be popular with house hunters.

Bold and colourful not the way to go

For those looking for a quick sale, the research found it’s best to avoid loud, bright, bold interiors. While Google searches for ‘maximalist interior design’ have leapt by 125% in the last three months, a much simpler interior is likely to reap the rewards for sellers looking to get their home sold in a timely way.

Almost a third (32%) of house hunters insisted they would offer below the asking price for a house decorated in a maximalist style, while 31% claimed they would also pay less for bohemian, art deco and mid-century modern styles. 

Kirsty Oakes, head of product and marketing at Hammonds Furniture, said: “It’s important for house hunters to picture themselves living in a potential new home. So, it’s only natural that they might be drawn to houses that are decorated either in a style that’s to their taste, or in a minimalist design that instead allows them to imagine how they might decorate the rooms themselves.” 

She added: “If you are looking to declutter your property but are struggling to find the space, it could be worth investing in new storage solutions. Our top tip is to use all space available – think the space between the tops of cabinets and the ceiling, or under beds and desks. You may be surprised at how much space you actually have!”

Preparing your home for a sale

One of the best ways of getting a home sold is to enable buyers to imagine themselves living there, and this is much more achievable in a home with neutral colours and minimalist design. The representative study above bears out this fact.

A property with bright colours or too much clutter is only likely to put buyers off, so if your home has these colours, it may be worth your while toning these down before marketing your home or allowing people to visit on your viewings.

If you’re unsure about what colours might (and might not) turn buyers away, check in with your estate agent for expert advice. Ultimately, you want to create a clean, light home which buyers feel they can put their own stamp on.

While it’s never a good idea to target one kind of buyers – and it will be the case that some buyers will like more colourful décor – they are likely to be in the minority. So it’s much wiser to hedge your bets and appeal to as wide an audience as possible.  

Here at Holland Properties, we can help you to get your home sold and your interiors right.

For further guidance on any part of the selling process, please contact us today. You can also request a free and instant online valuation to see how much you could sell your property in the current marketplace.


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